A collaboration between Veja and Jelly Mallow — a Korean character and lifestyle brand known for its playful, expressive aesthetic. This is the most distinctive trainer in the Veja Kids range on this site: the Small Esplar silhouette in brown suede (colourway reference CHOCO DREAM), with Jelly Mallow character details that give it a more playful, personality-led appearance than the standard Veja Kids range.
Collaboration trainers from Veja are limited in nature — they bring together Veja’s ethical manufacturing credentials and quality construction with a collaborating brand’s visual identity. For boys who are drawn to character-led or expressive footwear, this is a more distinctive option than the standard Esplar colourways, while retaining the same flat, versatile silhouette and Brazilian leather craftsmanship.
Boys-specific. Made in Brazil. Available in EU 26–29 (UK 9–11.5).
Key Features
- Veja x Jelly Mallow collaboration — limited character-led design
- Small Esplar silhouette — flat, minimal base with playful collaboration details
- Brown suede upper (CHOCO DREAM colourway)
- Jelly Mallow character details
- Boys-specific
- Ethically manufactured in Brazil
- Sizes: EU 26 (UK 9), EU 27 (UK 9.5), EU 28 (UK 10.5), EU 29 (UK 11.5)
Care Instructions
Suede requires different care from leather. Do not clean with a damp cloth or water. Use a dedicated suede brush to remove dry dirt and restore the nap. For marks, use a suede eraser or suede cleaner. Apply a suede protector spray before first wear. Allow to dry naturally away from direct heat. Do not machine wash. Take particular care with the collaboration details — avoid abrasive cleaning on any printed or embossed Jelly Mallow elements.