This 24K Gold set aims to reduce signs of ageing in luxury Key Ingredients: 24K Gold has been used in skincare from Egyptian times, it is said that Cleopatra used to sleep with a gold mask. Gold is a true anti-ageing ingredient as it is anti-oxidant that protects, balances and calms the skin as well as aims to brighten and firm. Retinyl palmitate is the the ester of retinol (vitamin A) combined with palmitic acid, a saturated fatty acid. Retinyl palmitate is considered a less irritating form of retinol, and a gentler ingredient on sensitive skin. It has similar effect to Retinol that is known to be one of the best anti-ageing skincare ingredients in the world. It has an effect of repeatedly shedding the upper dermal layer forces the skin to produce new cells, this aims to boost skin renewal and smoothens the look of wrinkles. Macadamia and Abyssinian oils are both lightweight quickly absorbing oils with great fatty acids ratio that moisturises the skin and boosts skin softness. Coenzyme Q10 (CoQ10) is a vitamin-like substance produced by the human body and is necessary for the basic functioning of cells. CoQ10 has the beneficial effect of preventing photoaging and wrinkles, most notably crows feet around the eyes. Directions for usage: Serum: Apply a pea-sized amount of the serum on cleansed face and neck areas in the evening. Eye Cream: Use a small amount under the eyes after cleansing and follow with the 24K Gold Anti-ageing Moisturiser for a youthful glow