Use on hair that's never been bleached to lighten it to a very pale yellow. Read the instructions provided with the product. Always do a Strand and Sensitivity Test. Always follow bleach with a toner to remove yellow and create an even base. Ingredients: Bleaching Powder: Potassium Persulfate; Sodium Metasilicate; Ammonium Persulfate; Magnesium Carbonate Hydroxide; Sodium Stearate; Cyamopsis Tetragonoloba (Guar) Gum; Paraffinum Liquidum (Mineral Oil); Tetrasodium Edta; Sodium Lauryl Sulfate. Developing Lotion (30vol.9%) Ingredients: Aqua (Water); Hydrogen Peroxide; Cetearyl Alcohol; Sodium Laureth Sulfate; Propylene Glycol; Dimethicone; Oxyquinoline Sulfate; Pentasodium Pentetate; Phosphoric Acid; Etidronic Cid; Tetrasodium Edta. Reincarnation Mask: Aqua (Water); Cetearyl Alcohol; Behentrimonium Chloride; Glycerin; Octyldodecanol; Cetrimonium Chloride; Amodimethicone; Isopropyl Alcohol; Dipropylene Glycol; Parfum (Fragrance); Hydrolyzed Wheat Protein; Hydrolyzed Vegetable Protein PgPropyl Silanetriol; Lauryl Pyrrolidone; Trideceth12; Propylene Glycol; Phenoxyethanol; Polyamide2; Benzoic Acid; Saccharomyces/Magnesium Ferment; Helianthus Annuus (Sunflower) Seed Extract; Potassium Sorbate; Saccharomyces/Iron Ferment; Saccharomyces/Zinc Ferment; Saccharomyces/Copper Ferment; Saccharomyces/Silicon Ferment; Benzyl Salicylate; Coumarin; Linalool.
A salon standard bleach. You’re ultimate athome transformation kit is here. Bleach London’s Total Bleach Kit is designed to lighten unbleached; dark blonde to dark brown hair; and hair with root regrowth to a platinum blonde. Perfect if you’re looking to change your whole vibe; the kit lightens hair by removing natural colour pigments to help you achieve your lightest; brightest blonde yet. One kit is suitable for very short; cropped hair and roots up to 2.5cm long. For long roots or long hair; you’ll need two kits. For long; thick hair; you'll need at least three kits. Vegan Cruelty free