Show off your natural grey, white or light blonde hair with L'Oreal Professionnel Serie Expert Silver Shampoo, this toning purple shampoo neutralizes the hair. Enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. The deep purple shampoo helps to neutralize these tones and softens the feel of hair. Please note: This product contains colouring agents, follow product instructions carefully. Ingredients Aqua / Water , Sodium Laureth Sulfate , Sodium Chloride , Coco-Betaine , Glycol Distearate , Cocamide Mipa , Dimethicone , Sodium Benzoate , Sodium Hydroxide , Citric Acid , Hexylene Glycol , Ci 60730 / Acid Violet 43 , Salicylic Acid , Carbomer , Benzyl Salicylate , Benzyl Alcohol , Guar Hydroxypropyltrimonium Chloride , Hydroxypropyltrimonium Hydrolyzed Wheat Protein , Limonene , Magnesium Acetate , Hexyl Cinnamal , Aspartic Acid , Glycine , Arginine , Glutamic Acid , Phenoxyethanol , Fumaric Acid , Parfum / Fragrance