American Crew is committed to offering men a great new experience and provide them with innovative ways to create new styles. They recognize what is important for men, and what they need in a product to help them look their best. American Crew Fiber is the must-have and best-seller from American Crew. Ideal for short to medium length hair to create a textured and matte-finish. Winner of the Men's Health Grooming Award for the best haircare product in 2006, 2009 and 2010 and winner of the FHM Best Hairstyling Award in 2006. *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.